Light up light up

With the winter season upon us, we have our full range of Cateye lights in stock ready to light you're way and make sure your are seen. To compliment the lights we also stock the popular Altura Night Vision jacket at £64.99, fully reflective and waterproof.

Christmas Bmx Stock Update

We have just received some new BMX stock, the following models are available, Mongoose Menace (both colours), GT Zone, GT Fly, GT Performer, Mongoose Villain, Mongoose Pit Crew (16" Wheel). Call for details.

Boqer Ride's the Whip

Boqer has just sent us a pic of his first big test of the new bike. Here's a pic of him at Epic last weekend.

Boqer's New Whip

Here is the first incarnation of Boqer's new ride. The spec will be fine tuned over the following months as new 09 kit is launched. Keep checking back for updates.

Welcome Boqer to the Squad

Ride 24/7 is proud to announce it's first sponsored rider to its squad. Josh James 17 aka Boqer, has been one of the key riders in the local BMX scene for the past few years. Regarded as one of the most progressive riders, we are looking forward to helping this talented rider progress his riding further. Ride 24/7 are assisted in Boqer's sponsorship by 4DOWN Distribution Shop Rider program, along with Profile Racing Grassroots program.

Cunego is the Prince of Lombardia

The little prince of Italian cycling Damiano Cunego, has just won this weekends Giro Di Lombardia the season ending Italian Classic. This is the second year in a row that Cunego has taken the race and the third time in his career. Cunego piloted his Wilier Cento Uno to victory with a decisive attack in the final phase of the race.

Purple Rain (Ltd Edition)

Could these be the most beautiful wheels in the world ? Just got these into stock and are partying like it's 1999! That's all my Prince reference points as im starting to show my age! The wheels are marked up at £325 for the pair. We also have bars and pedals to match.

Christmas Rush !!

Sounds strange but we are already selling out of Bmx's for Christmas. All it takes is a £50 deposit to secure that dream Bmx and avoid missing out. Bikes in stock from FIT, GT and Mongoose due any day.

Ride 24/7 is now stocking Orbea mountain, road and hybrid bikes.

Ride 24/7 is now an offical dealer for Orbea mountain, road and hybrid bikes. More information at http://www.ride-247.co.uk/.